Streamlining Operations with Advanced ERP Integration: Empowering Growth for a Health-Conscious FMCG Brand

Manual Order Processing: Orders were managed via manual systems, leading to errors, delays, and inefficiencies. Limited Supply Chain Visibility: The absence of real time insights into inventory, production, and distribution led to stockouts and delays in fulfilling orders. Ineffective Payment Systems: The lack of a streamlined payment gateway hindered the checkout process, causing delays in payments and limiting customer experience.

Business Challenges

• Manual Order Processing: Orders were managed via manual systems, leading to errors, delays, and inefficiencies.
• Limited Supply Chain Visibility: The absence of real-time insights into inventory, production, and distribution led to stockouts and delays in fulfilling orders.
• Ineffective Payment Systems: The lack of a streamlined payment gateway hindered the checkout process, causing delays in payments and limiting customer experience.

Vcidex’s Solution

• Automated Order Management: With ERP integration, the company’s ordering process became fully automated, reducing errors and improving order fulfillment times. Orders from multiple channels, including WhatsApp and online, were funneled into a centralized system for seamless management.
• Enhanced Inventory & Supply Chain Management: Real-time inventory tracking provided visibility across multiple locations, enabling better forecasting, optimized stock levels, and preventing stockouts. This improved the overall supply chain efficiency.

Benefits

• 50% Reduction in Order Processing Time: The automation of order management significantly reduced the time taken to process and fulfill customer orders.
• Real-Time Supply Chain Insights: The company now enjoys full visibility into its supply chain, allowing for better decision-making and planning.
• Frictionless Payment Experience: The integration of Razorpay improved the payment process, reducing the number of failed transactions and increasing overall customer satisfaction.

THE MARKET MOVEMENTS: From Neighbourhood Stores to Corporate Giants and Need for Decentralisation

RETAIL EVOLVING: Ten years ago, the retailing was very simple; people used to buy their needs from local stores. These small vendors were the backbone of a local economy, servicing community needs. Over time, the retail industry changed. Departmental stores were then born, followed by supermarkets, which had the most choice under one roof. Soon after, the strategic market model would allow consumers to buy directly from the wholesalers at cheaper rates.

Once again, a rejuvenation of this retail business changed the rules, and now it is more or less an order-based paradigm. Modern shopping apps lead customers on their journeys, allowing them to purchase almost anything with a few taps on their phones. These apps were, at first, used to purchase products that were unavailable in nearby stores. Now, they have become the primary means of buying not only clothes, makeup, and wearables but essentials as well-groceries, food, and household items.

CORPORATE TAKEOVER & DECLINING SMALL VENDORS

With such big corporate strategies entering the e-commerce space, the aggressive marketing strategies included:

• Rewards and bonuses.
• Heavy discounts.
• Lightning-fast delivery,e.g.10-min grocery delivery.

These all incentives apply to almost anything, from fresh fruits and vegetables or meat to electronics and clothing. A boon, these strategies for customers in terms of cost and convenience, has put small vendors at the edge. No longer the lifeline of local economies, small vendors barely stand any chance against these monopolistic platforms. Corporations control the market, which in turn controls the consumer purchasing behavior. Although, in theory, a customer could choose what to buy, corporations push customers subtly.

• Limiting information about alternatives.
• Providing selective discounts for certain products.
• Targeted marketing and algorithmic nudging.

As the cycle goes on, consumers are lured into convenience while small vendors sink slowly. The markets are drowning in monopolies causing dreadful questions about economic equity and business sustainability.

STRUGGLES OF NEW ENTRANTS AND SME’S

For small vendors and entrepreneurs entering the market has become an uphill task. Be it small-scale manufacturers, home bakers, cloud kitchens or local restaurants, they face significant barriers:

• Supply chain management(SCM) issues: They don't have a working chain behind them, and therefore they still run in circles in terms of logistics and order fulfillment.
• Branding issues: The small trader does not have the kind of marketing budget to compete with the corporate-backed branding campaigns that these multinational corporations put up.
• Dependence on dominant platforms: Popular shopping and food-ordering apps demand high commissions; hence, the vendors are forced to either increase their price or maintain low-profit margins.
• Platform favoritism: These apps showcase products that are of high commission, leaving the other smaller vendors with very little visibility.

This leads to a vicious cycle in which small vendors are reliant on dominant platforms to access customers while being subjugated by the rules and charges of such platforms.

THE SOLUTION: A DECENTRALIZED ORDERING SYSTEM

The solution lies in an entirely different model-, that of the inclusive decentralized ordering system empowering small businesses to sell directly to consumers without being subject to the prohibitive constraints of the corporate- controlled e-commerce platforms.

WELCOME TO WHATSAPP ORDERING : By STORYBOARD SYSTEMS

Imagine a platform wherein an SME can completely own the price and branding of the promotion of what they sell to the final consumer. An instrument that allows consumers to directly interact without interference from the upper percentage of commissions or platform prejudices. This is where Storyboard Systems came to play with the WhatsApp Ordering System.

HOW IT WORKS

The vendors convert WhatsApp, an already downloaded app in most mobile phones, into a sufficiently powerful ordering system rather than relying on third-party apps. Here’s how it benefits businesses:

• Direct Sales: Orders are managed, customers are engaged, and sales concluded directly through WhatsApp.
• Full Price Control: No hidden fees or high commissions-vendors determine their prices.
• Branding & Customization: Businesses can display their products under their own brand identity
• Seamless Order Management: Automated tools to streamline the ordering process, from inquiry to delivery.
• Increased Transparency: Consumers witness direct access to vendors resulting in trust and accountability
• Enhanced Customer Relationships: Personalize messaging, offers, and updates, and you could send them directly to your consumers.

THE FUTURE OF RETAIL
A BALANCING ACT BETWEEN CONVENIENCE AND FAIR COMPETITION

The explosion of the e-commerce goliaths may indeed have changed the ground, but small vendorism has not been swept away. Catching up on something like the WhatsApp Ordering System would allow SMEs to access and develop without having to tie up with monopolizing marketplaces. Technology, therefore, would become the direct approach by which such businesses could hold transparency in their dealings and reclaim their market space.
As consumers, we must also wise about how our buying influences the economy. Keeping alive local businesses through decentralized platforms makes for an equitable market where everybody stands a fair chance of Winning

THAT'S HOW THE FUTURE SHOULD BE A RETAIL

not just by big businesses but in a marketplace where small and big businesses co-exist, willing to serve consumers as many choices as possible and yet have a relatively healthy market balance. And, with innovative solutions like WhatsApp Ordering, that future is within reach.

STORYBOARD SYSTEMS: Your Connected Digital Ecosystem for Manufacturing Excellence (Enterprise Resource Planning)

INTRODUCTION : Today’s manufacturers and small-to-medium enterprises are looking for more than just basic software — they require an ecosystem. Storyboard Systems is precisely designed by Vcidex Solutions for this purpose: a powerful and unified suite of enterprise-grade applications communicating harmoniously within organizations and functions across departments and processes.

Unlike most software solutions out there, Storyboard Systems connects every part of your business — from the very first customer interaction to the final entries in your balance sheet — in one seamless digital flow. And that's exactly the journey we want to walk you through: how Storyboard transforms the way your business operates, every step of the way.

1.STORYBOARD WOS - IT ALL STARTS WITH A MESSAGE

• The moment the first WhatsApp order drops into your inbox, Storyboard CRM starts to work. It's more than just a contact helper-this is an engine that watches, categorizes, and cultivates leads smartly. Whether the lead comes through Facebook, Instagram, email, or a campaign blast, Storyboard CRM instantly knows where it belongs—routing it to the right branch or product team and triggering follow-up actions right away. Campaigns can initiate through email, SMS, WhatsApp, or even direct telephony - all in one dashboard. Managers can then get complete visibility into the pipeline while executives log field activity, calls, and progress, using real-time dashboards. Proposals, document storage, alerts, and status tracking ensure your team never misses a beat.

• What sets Storyboard CRM apart is its structure-it goes beyond the leaving of leads by having a strategic marketing process that uses data and accountability along with integration into the rest of your business.

2. STORYBOARD SALES - LISTINGS THAT THINK AHEAD

• Once a lead matures and becomes a prospective client, that's where Storyboard Sales takes over. It is built To work on everything-multiple quotations, pricing sheets, progressive billing, milestone-based invoices. The entire nature of selling, be it the selling of physical products or the bundling of services, is in sync with the correct tax configuration for every order, as well as an automated e-invoice process, and renewal and return sequences.

• For manufacturers, Storyboard Sales offers an added advantage—support for rate contracts, multi-branch operations, and ecommerce integration. A single sales order can generate multiple invoices over time, and each step of the sales process remains visible, structured, and compliant.

• From first quote to final payment, every transaction is logged, mapped, and connected.

3. STORYBOARD PURCHASE - SIMPLIFIED PROCUREMENT, STREAMLINED SUPPLY

• This is where the whole concept of procurement comes into play during purchase and which is exactly what Storyboard Purchase is designed to manage. It's to bring structure and intelligence into the sourcing activities-from vendor mapping and quoting comparisons to PO approvals, POs changes, and budget controls.

• Whether purchase requisitions for raw materials are raised, or long-term service contracts are negotiated, every purchase is tied up with the actual requirements either for production or your stock levels. The multi- currency and multi-branch support found here makes the global sourcing accessible and traceable, while aging reports and agreement tracking avoid impending misses in terms of deadlines and renewals.

• In a nutshell, the procurement process has become much more than an isolated backend task-it actually becomes a very strategic cost-effective arm within the manufacturing process.

4. STORYBOARD INVENTORY - REAL-TIME INVENTORY VISIBILITY

• Once materials are received, Storyboard Inventory tracks their categorization, storage, and movement through every bin, warehouse, and branch. It gives you complete transparency regarding stock levels, re- order points, movements, and even temporary custodianship.

• Each item can be tracked via bar coding, split into different units, and assigned to internal requests, along with approvals for gate passes. From Good Receipt Notes (GRN) to delivery notes, from material transfers to courier integration, the system keeps your inventory lean, responsive, and just-in-time ready.

• This module doesn't only keep a record of quantities but also becomes the pulse of your operations, providing real-time data into production planning and buy decisions.

5. STORYBOARD PRODUCTION & SUB-PRODUCTION - THE HEART OF MANUFACTURING

• The production floor is where the strategy becomes an operation. With Storyboard Production, you can define BOMs (Bill of Materials), manage machines, schedule shifts, and monitor every job card from initiation to delivery. Actual orders can allow production against actual orders, allowing the resource planning to be very precise and resource planning is just in time.

• Storyboard Sub-Production then goes deeper into the process of task assignment, packing details, delivery logistics, and workflow stages. This groups tasks, assigns them to teams, gives you detail on customizations, and might even add shipping tracking via very thorough reports.

• Making real-time dashboards available to production managers while giving an executive the ability to "see" in brief what is being built, by whom, and by when- down to the last bolt.

6. STORYBOARD HR & PAYROLL - EMPOWERING PEOPLE

• Your workforce is central to execution. Storyboard HR simplifies onboarding, shift management, attendance tracking, and role definitions. HR ensures that whether multiple teams across locations are managed, resources are well-placed and well-utilized.

• The employees of each company selected the very best solution to calculate their employees' wages according to production and work schedules. In brief, Storyboard Payroll takes overtime, leave, tax, PF/ESI, and bonuses into account in producing this estimation. Payments are made through bank integrations while advanced reports assist with compliance and analysis.

• The entire system is employee-friendly, with self- services, reminder tools, performance logs, and automated compliance forms. This makes payroll an extension of the business and not just an assistant.

7. STORYBOARD ASSET - TRACK AND PROTECT YOUR INVESTMENTS

• Your machines, tools, vehicles, and sometimes even land—each asset you possess has value, responsibility, and risk attached to it. Storyboard Asset helps you manage all of them. From procurement to depreciation, from barcode tracking to maintenance logs, every asset registers, tracks, and assigns.

• Insurance, service records, audit compliance, and department-wise usage are built-in. You can generate asset-wise reports, work with grouped barcodes, and set up automated reminders for renewals or replacements. For manufacturers, where asset health affects productivity straight on, this module seals every blind spot.

8. STORYBOARD FINANCE - THE FINANCIAL NERVE CENTER

• It's not just any kind of accounting software. It integrates with all other modules to give you real-time ledgers for sales, purchases, expenses, assets, and payroll. You generate profit-loss statements in seconds, balance sheets, and internal-external audit reports.

• Multi-year entries, multi-bank management, tax- compliant, GL code-mapping? Not an issue for finance teams. Every rupee and paise accounted for; every transaction is traceable; reports are ready for export. Turning business insights into key decisions.

STORYBOARD SYSTEMS - AN ECOSYSTEM, NOT JUST A SOFTWARE!

• What differentiates Storyboard Systems is the modular architecture induced by seamless integration. You can start with WOS or CRM and scale up as the business grows, with each module automatically syncing data with the next. Unified interface, structured data, and always accessible support.

• This ecosystem is not built for a department, but for your entire organization, reflecting the way you operate, sell, produce, and scale.

THE BOTTOM LINE - A SMART BUSINESS RUNS ON STORYBOARD

• Storyboard Systems from Vcidex Solutions is more than an ERP. It is smart, intelligent, and adaptive business ecosystems empowering manufacturers and small and medium enterprises to run with profound clarity, consistency, etc.

• Be it a factory in one location or multiple units across the country; with Storyboard, everything goes under one digital roof, aligning the people, processes, and profits like never before.

ARE YOU ALL SET TO DIGITIZE THE BUSINESS JOURNEY?